Gravy Is Great. So Why Does Every Ad Make It Look Gross?

An enigma wrapped in a conundrum slathered with liquid meat

In 1947, Campbell Soup Co. finally introduced a savory splatter of meatness to post-war America at the speed of modern life: canned gravy. Such a revolutionary advancement in science obviously required advertising to show it off, and Madison Avenue delivered it. But the reality is, while gravy may taste like liquid heaven, it looks like septic sludge when you try to photograph or record it.

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