Grab a Tissue. This Lovely Ad About a Son's Loyalty Is a Powerful Homage to Gratitude

Ogilvy Thailand created a 6-minute tale of love and compassion

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One of Thailand’s largest companies, a conglomerate called Charoen Pokphand Group (C.P. Group), has released a moving ad about a son who regularly goes the extra mile to take care of his ailing mom.

The 6-minute film tells the emotional story of a teacher who takes his mother, who suffers from Alzheimer’s, to school every day with him so he can look after her. As one can imagine, his decision to bring his ailing mom to school provokes some curious looks from his students–and causes parents to worry that their children are becoming distracted by her presence.

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