Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—Google Creative Lab truly lived up to its name with the Creatability project, which developed new ways for creatives with disabilities to make art, music and designs through a range of gestures, movements and voice commands.
And now the project, whose resulting creations were released for free as open-source tools, has received top design honors at the Cannes Lions.
The festival’s Design Grand Prix went to Google for Creatability, in part because of its benefits for those who face physical difficulties with traditional creative tools, but also because such tools benefit all creatives of all abilities, said Design Lions jury president Richard Ting, global chief experience officer of R/GA.
“Yes, it is speaking to the accessibility community,” Ting said, “but if you think about how we potentially could create in the future beyond just the mouse, beyond just the stylus, there could be ways for us to create using gestural movements, body...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in