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Google‘s newest campaign emphasizes that there’s always more to a look—for some, it can be absolutely crucial to one’s quality of life.
The brand debuted a new spot titled “A Look Can Say A Lot,” which will air during Sunday’s Academy Awards telecast. The minute-long ad supports the brand’s “Look to Speak” app, an assistive tool that allows Android users to select from a menu of customizable phrases—which the device will then audibly vocalize—using just their eye movements.