Google Takes 4 Classic Ads and Reimagines Them for the Web

Original creatives take part in Project Re: Brief

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Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge technology. First up are Coca-Cola's "Hilltop" from 1971 and Volvo's "Drive It Like You Hate It" from 1962, with creatives Harvey Gabor and Emil Gargano helping to guide the respective reboots.

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