Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge technology. First up are Coca-Cola's "Hilltop" from 1971 and Volvo's "Drive It Like You Hate It" from 1962, with creatives Harvey Gabor and Emil Gargano helping to guide the respective reboots.