Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too

Spot aired on Fallon and Kimmel, and did trigger devices

Burger King’s latest ad stunt—in which a TV spot was designed to hijack people’s Google Home devices by saying “OK, Google” and asking about the Whopper—turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround.

@nudd Tim Nudd is a former creative editor of Adweek.