Google Creates ‘Street View’ of World’s Largest Polar Bear Neighborhood

Highlights impact of climate change

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Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use.

Partnering with Polar Bears International to raise awareness of the species' plight amid a changing climate, Google Maps has created a series of Street View images taking you on a tundra tour of the "polar bear capital of the world," Churchill, Canada.

In a guest post on Google's blog, Polar Bear International chief Krista Wright describes what it took to create a 360-degree look at this incredibly isolated region:

"The Google Maps team mounted the Street View Trekker onto a specially designed 'Tundra Buggy,' allowing us to travel across this fragile landscape without interfering with the polar bears or other native species. Through October and November we collected Street View imagery from the shores of Hudson's Bay as the polar bears waited for the sea ice to freeze over."

Polar Bear International also uses the Google Maps API to power its fascinating Bear Tracker.

Watch the video below for a look behind the scenes at the project and to learn more about the risks facing polar bears in the region:

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."