Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data?
During Sunday’s Grammy Awards, Google potently showed that it’s up to the challenge.
In an ad announcing a Black History Month project called “The Most Searched,” Google raised the curtain on some of its search data—dating back 15 years—to show how many African Americans have dominated public fascination, admiration and curiosity on the internet.
On an accompanying website, Google explains the methodology behind the project and offers links to help visitors learn more about the people and movements featured in the ad, along with several that weren’t.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in