Goodby, Silverstein's New Logo Is Actually 100 Years Old

Rich Silverstein admits 'appropriating' old mark

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When San Francisco ad agency Goodby, Silverstein & Partners introduced its new logo recently, there was some grumbling that the mark looked suspiciously like one used a century ago by some (now-defunct) company called S & Co. And as you can see above (that's S & Co. on the left, Goodby on the right), the similarities are indeed uncanny. Evidently, the grousing made its way to agency co-founder Rich Silverstein, who subsequently drafted a memo to staff (obtained by AgencySpy) acknowledging that hell, yes, he ripped it off.

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