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Goodby, Silverstein & Partners is breaking a big new campaign in Australia for Commonwealth Bank, and they’ve really managed to capture the essence of the country. You’ve got a Crocodile Dundee guy who drives through the desert alongside a bunch of hopped-up giant koalas, then hurls a boomerang into the starry heavens, letting out a great Aussie scream. Uploaded to YouTube, the ad was savaged by Australian viewers—until they realized it was a hoax.
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