Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Turns out Daisuke Matsuzaka isn’t the only Red Sox bonus baby this season. Team Baby Entertainment (yes, that’s the company’s real name) has launched a $19.95 DVD dubbed Red Sox Baby: Raising Tomorrow’s Boston Red Sox Fan Today. Ben Affleck narrates (he’s local, so why not), and there are lots of Raffi-esque Sox-themed songs. Beck’s slacker anthem “Loser,” which could well apply to a franchise that went 86 years between World Series victories, is strangely absent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in