Good things come to those who evolve

GuinnessThe new Guinness evolution spot that we mentioned earlier this month is out. (Once you’re on the site, click next to the arrow to launch the media player.) It shows Guinness drinkers devolving backward through time, going through their awkward caveman phase and finally becoming microscopic creatures in a pool of primordial soup, indicating just how long they’ve been waiting for the perfect pint. The cool visuals reminded us of some of the evolution footage in Adaptation. A nice touch is the music: Cy Coleman’s “The Rhythm of Life,” from the musical Sweet Charity. The returning tagline: “Good things come to those who wait.”

—Posted by Tim Nudd