Good to see ya, Don Lapre

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

True confessions: Don Lapre haunts me. If you don’t know him, perhaps you’ve never found yourself awake at 3 a.m., your face ashen in the glow of the television screen, listening to him hyperventilate about how you—yes, YOU!—can make thousands upon thousands of dollars by doing … well, that was the rub, really. I could never really figure out what his infomercials, which were huge on the airwaves a few years back, were about. Something to do with placing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in