Good or Bad, This Broadcaster's Summer Campaign Wants Everyone to Sing

The campaign comes as agency KesselsKramer is also named Arte's agency of record

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep in a film about the singer and socialite’s life) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming lineup.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in