Plant-Based Products

Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants

The plant-based brand used Subway's PR debacle as stunt fodder

good-catch-subway-stunt-2021 — Good Catch offered faux seafood sandwiches outside Subway as the chain publicly defended its tuna as authentic. Good Catch

By T.L. Stanley

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If a marketing stunt catches the zeitgeist and engages consumers, it’s usually considered an unqualified hit. And if it playfully trolls a competitor? Even better.

So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand?

Now that’s promotional gold.

Good Catch, a plant-based tuna substitute, recently found itself in the middle of such a public dustup, admittedly of its own making, after dispatching a trio of food trucks to hand out free sandwiches in front of Subway shops in London, New York and Austin, Texas.

Its

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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