Golf Shop Owner Creates the Year’s Most Oddly Hypnotic Ad on His Phone

He really, really wants your used clubs

Headshot of David Griner

The single most amazing thing about this insane ad? It's actually running on TV.

Mike Mixson, owner of Mike's Golf Shop in Chattanooga, Tenn., has already racked up nearly 100,000 YouTube views for the commercial he shot on a camera phone. While it begins awkwardly enough, the video only truly hits its stride when he begins yelling, "We buy golf clubs!" so many times, the sentence begins to lose all earthly meaning and becomes a sort of ritualistic chant.

"I was at my desk doing some work, and I just hear a guy shouting on TV," local talk radio host Brian Joyce told community news site "I turn and it’s just a guy filming his own commercial on a flip-phone camera."

Joyce sent the clip to a friend who writes for Late Night With Jimmy Fallon, and it has since been featured on several viral-video roundups. As for Mixson, he seems pleased with the success, telling reporters that he buys golf clubs, he buys golf clubs, he buys golf clubs, and, also, he buys golf clubs. 

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@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."