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GoldieBlox has defined its advertising with feminist messages, so it makes sense that the brand would launch its new action figure, Ruby Rails, with an ad that rails against sexism in Hollywood.
The 90-second spot, created in-house, reimagines everyone's favorite movie heroes—the Indiana Jones, Rockys and Gladiators who have valiantly grunted across our cinema and television screens—as Ruby Rails and GoldieBlox (who are actual dolls you can buy).
The ad's mission is simple—by showing that women and girls make perfect sense in the roles reserved for male heroes, the toy brand is hoping to encourage change.
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