If only someone would get Godzilla a Snickers, so much urban destruction could be averted.
A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May. When he's not wreaking havoc on entire cities, Godzilla is in fact a monster ladies' man, Ping-Pong player and water skier—a consummate bro.
BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversize action figure, more like Bobcat Goldthwait's tiny-town-wrecking incarnation in One Crazy Summer than Hollywood's city-stomping terror lizard.
I suppose we should be glad the "real" Godzilla isn't such a good guy with a sweet tooth for nougat. If he were really that easy to calm down, it wouldn't make for much of a movie.
Client: Snickers, Mars
Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Director, Copywriter: Alex Taylor
Creative Directyor, Art Director: Jason Stefanik
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Andrejz Sekula
Music House: South/AKM
Editing House: Mackenzie Cutler
Editor: Ian Mackenzie
Visual Effects House: MPC
Visual Effects Producer: Camila De Biaggi
Visual Effects Supervisor: Alex Lovejoy
Mix: Heard City
Mixer: Keith Raynaud
Telecine: Company 3
Colorist: Tim Masick