Godzilla Is One Hard-Partying Bro, Until He Runs Out of Snickers

He actually is himself when he's hungry

If only someone would get Godzilla a Snickers, so much urban destruction could be averted.

A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May. When he's not wreaking havoc on entire cities, Godzilla is in fact a monster ladies' man, Ping-Pong player and water skier—a consummate bro.

BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversize action figure, more like Bobcat Goldthwait's tiny-town-wrecking incarnation in One Crazy Summer than Hollywood's city-stomping terror lizard.

I suppose we should be glad the "real" Godzilla isn't such a good guy with a sweet tooth for nougat. If he were really that easy to calm down, it wouldn't make for much of a movie.

Credits below.

CREDITS

Client: Snickers, Mars

Spot: "Godzilla"

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Directors: Gianfranco Arena, Peter Kain

Creative Director, Copywriter: Alex Taylor

Creative Directyor, Art Director: Jason Stefanik

Group Executive Producer: Amy Wertheimer

Executive Music Producer: Loren Parkins

Production Company: Smith and Jones

Director: Ulf Johansson

Director of Photography: Andrejz Sekula

Music House: South/AKM

Editing House: Mackenzie Cutler

Editor: Ian Mackenzie

Visual Effects House: MPC

Visual Effects Producer: Camila De Biaggi

Visual Effects Supervisor: Alex Lovejoy

Mix: Heard City

Mixer: Keith Raynaud

Telecine: Company 3

Colorist: Tim Masick