Go straight to heaven or your money back!

We’ll be watching the Amazon.com rankings to see whether Turkmenistan’s president-for-life Saparmurat Niyazov has any luck with a bold new sales strategy for his book of philosophical musings. According to a wire-service story, Niyazov (known affectionately or otherwise as Turkmenbashi, which translates as “great leader of all Turkmen”) has promised that anyone

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in