GM uses online game to promote ethanol

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It’s amazing how quickly public sentiment, and the messages from marketers, can change in the wake of gas prices of more than $3/gallon. Thus, we found this morning that GM is promoting a new online game, the Stalk Car Race, in which consumers can race an ethanol-powered car through a corn field. It’s not much of a game, but we suppose it does help embed the message that some of the company’s vehicles, including the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in