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The agency G&M Plumbing prides itself on trailblazing, like when it followed Crispin Porter + Bogusky’s lead in developing a feature film despite having no script, no financing, no talent, no distributor and no interest from a studio. (Where is CP+B’s Burger King movie anyway?) Now, G&M is pleased to present its revolutionary take on viral marketing: the viral print ad. “We created a two and a half minute video of a print ad and then posted
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