GM hits brakes on ‘Take it off’ spot

A tagline like “Take it off” just invites misbehavior. And sure enough, General Motors South Africa has had to pull a commercial for its Opel Tigra convertible (shown here) off the air after receiving complaints about its strong sexual undertones. “Take it off” is supposed to refer to the convertible’s roof; in the ad, it refers more often to women’s clothing.

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