Global Puma Campaign Presents Retro Fashion in the Future

Sports stars and influencers promote the rerelease of the Slipstream basketball shoe range

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System.

The range was introduced by Puma in 1987 in multiple colors before being followed by The Beat and Slipstream Snake, which featured faux fur and faux snakeskin respectively, due to its popularity.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in