Give Dave a rest

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Does anyone else find it just a little creepy that the long-dead Dave Thomas appears, or should we say reappears, in brand-new Wendy’s commercials?

Granted, the spots celebrate the 35th anniversary of the fast feeder, so we might be able to forgive the overly nostalgic approach. But trotting out old snapshots of the founder? That’s a bit much. Besides, is there no effective way to advertise Wendy’s without Dave?

I wonder if the average consumer realizes Dave is dead.

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