A Girl Who Lost a Leg to Cancer Finds Hope in This Lovely, Touching Ad

Your Friday cry

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The week's almost over. Have you wept at your desk yet? If not, have a gander at this powerful animated short for Scarlett Contra El Cancer, made by New York City animation company The Studio—with music by Hook+Line.

Clocking in at nearly three minutes, the short stars a sad little girl who is recovering from a cancer-related amputation, and ends up overcoming her despondence through ballet. With lovely artwork (especially the background), smart pacing and a song that challenges Sarah McLachlan's ASPCA commercials for Most Emotionally Torturous, this ad says a lot about adversity, struggle, grit, and ultimately, kindness.

That last element is the most important, since it ties into Scarlett Contra El Cancer's mission to help children with cancer in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in