A Girl Who Lost a Leg to Cancer Finds Hope in This Lovely, Touching Ad

Your Friday cry

The week's almost over. Have you wept at your desk yet? If not, have a gander at this powerful animated short for Scarlett Contra El Cancer, made by New York City animation company The Studio—with music by Hook+Line.

Clocking in at nearly three minutes, the short stars a sad little girl who is recovering from a cancer-related amputation, and ends up overcoming her despondence through ballet. With lovely artwork (especially the background), smart pacing and a song that challenges Sarah McLachlan's ASPCA commercials for Most Emotionally Torturous, this ad says a lot about adversity, struggle, grit, and ultimately, kindness.

That last element is the most important, since it ties into Scarlett Contra El Cancer's mission to help children with cancer in the U.S. and Latin America. Part of this mission involves empowering children through media representations they understand, and this project knocked it out of the park.


Production: The Studio

Director: Alison Abitbol

Executive Producer: Mary Nittolo

Producer: Jenna Gabriel

Creative Director: Mary Nittolo

Art Direction: Alison Abitbol, John Holmes, Juan Mont

Early Concept Development: Mike Ocasio, John Holmes

Narrative: Paolo Cogliati, Alison Abitbol

Modeling: Juan Mont

Animation Red and Blue World: Juan Mont, Adam Rozanski, Victor DeRespinis

Character Animation and Compositing: Juan Mont, Hee Jin Kim, Mike Sime, Ozan Basaldi, Jackie Garbuio, Eric Kilanski, Adam Rozanski, Victor DiRespinis

Matte Paintings: Alison Abitbol

Rigging: Malcolm Carrott

Lighting: Mirelle Underwood

Editing: Jackie Garbuio, Malcolm Carrott, Adam Rozanski

Character Development: Alison Abitbol, Mike Ocasio, John Holmes, Adrian Mateescu, Juan

Music: Hook+Line

Songwriter/Vocalist/Producer: Abby Diamond

Co-writer/Producer/Mix Engineer: Kyle Patrick

Violin: Bryan Senti

Cello: Yoed Nir

Mastering Engineer: Joe LaPorta

Special Thanks: Grace Ramirez, Antonio Navas, Solange Rivero, and of course Scarlett

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.