Girl With iPad Head Helps Launch 'Cosmo for Guys' App

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in