Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo

Mom isn't buying it

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Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period.

Now, company founder and CEO Naama Bloom has teamed up with that spot's writers/directors, Jamie T. McCelland and Pete Marquis, for a sequel that's just as comically frank and stars another amusingly precocious girl.

The time, though, the girl has the opposite problem. All her friends are getting their periods, and she's not. So, she decides to fake it—with quite disastrous results, as her mother, who knows she's lying, decides to throw her a "first moon party."

Like the first video, this one—which sells Hello Flo's Period Starter Kit (aka, "The gift before the gift")—isn't for anyone squeamish about the word vagina, in particular. For everyone else, it's another pretty hilarious take on the subject, making it increasingly less taboo and hopefully selling some product in the process.

Credits below.


Client: Hello Flo

CEO, Founder: Naama Bloom

Written and Directed by Jamie McCelland and Pete Marquis

Production Company: Hayden 5

Producer: Todd Wiseman Jr

Executive Producers: Milos S. Silber

Director of Photography: Josh Fisher

Production Designer: Ally Nesmith

UMP: Dale Arroyo

Casting: Wulf Casting

Editing Company: Beast Editorial

Editor: Karen Kourtessis

Post Producer: Valerie Iorio

Finishing Company: Company 3

Colorist: Rob Sciarratta

Commercial DI Producer: Katie Andrews

Music Company: Found Objects

Composer: Jay Wadley

Producer: Abby Bernstein

Audio Post Production: Hobo Audio

Sound Mixer: Chris Stangroom

Executive Producer: Howard Bowler

@nudd Tim Nudd is a former creative editor of Adweek.