Creativity Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo Mom isn't buying itBy Tim Nudd|June 18, 2014 Share By Tim Nudd|June 18, 2014 Share Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period. Now, company founder and CEO Naama Bloom has teamed up with that spot's writers/directors, Jamie T. McCelland and Pete Marquis, for a sequel that's just as comically frank and stars another amusingly precocious girl. The time, though, the girl has the opposite problem. All her friends are getting their periods, and she's not. So, she decides to fake it—with quite disastrous results, as her mother, who knows she's lying, decides to throw her a "first moon party." Like the first video, this one—which sells Hello Flo's Period Starter Kit (aka, "The gift before the gift")—isn't for anyone squeamish about the word vagina, in particular. For everyone else, it's another pretty hilarious take on the subject, making it increasingly less taboo and hopefully selling some product in the process. Credits below. CREDITS Client: Hello Flo CEO, Founder: Naama Bloom Written and Directed by Jamie McCelland and Pete Marquis Production Company: Hayden 5 Producer: Todd Wiseman Jr Executive Producers: Milos S. Silber Director of Photography: Josh Fisher Production Designer: Ally Nesmith UMP: Dale Arroyo Casting: Wulf Casting Editing Company: Beast Editorial Editor: Karen Kourtessis Post Producer: Valerie Iorio Finishing Company: Company 3 Colorist: Rob Sciarratta Commercial DI Producer: Katie Andrews Music Company: Found Objects Composer: Jay Wadley Producer: Abby Bernstein Audio Post Production: Hobo Audio Sound Mixer: Chris Stangroom Executive Producer: Howard Bowler Adweek Adweek