A Girl and Her Snowman Are BFFs in a Christmas Ad to Warm Your Frozen Heart

Cineplex unlocks movie magic

It's almost Christmas, but don't worry! There's still time to weep openly at commercials, and this "Lily & the Snowman" spot by Zulu Alpha Kilo for Cineplex is just the thing for that. (And since it's also screening in Cineplex theaters, you can cry like a coal miner's widow right out in public.)

In the animated spot, a Frosty-esque snowman makes elaborate shadow puppets for a little girl, who keeps him alive by locking him in a freezer for most of the year. That sounds really weird, but the cuteness kicks in when the girl grows up and remembers her sun-averse friend during a late night at work. That was when the sobbing began in earnest for many viewers, judging by the YouTube comments.

And if the story and visuals don't get you, the music might. The song—a cover of Genesis' "Follow You, Follow Me" by Adaline—is sung at just the pitch for eliciting sad, nostalgic and/or wistful feelings. 

There's been no word about which movies this short will precede, but something tells us Star Wars will be one of them. With all the nerd tears already being shed over the latest movie in that franchise, it would certainly make the most sense. 


Agency: Zulu Alpha Kilo

Client: Cineplex

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Allen Oke

Associate Creative Directors: Noel Fenn, Andrew Caie

Art Director: Guilherme Bermejo

Writer: Nick Doerr

Clients: Susan Mandryk, Peter Furnish, Darren Solomon, Maxine Chapman, Laura Mingail

Agency Producer: Tara Handley

Account Team: Mike Sutton, Roy Gruia, Laura Robinson

Strategic Planner: Ebrahim El Kalza

Animation: Hornet

Directors: Dan & Jason, Hyesung Park

Producer: Desiree Stavracos

Rep: Hesty Reps, Lisa Batke

Audio, Music House: Vapor Music

Audio Directors: Joey Serlin, Brendan Quinn

Producer: Kailee Nowosad

Engineer: Julian Rudd

Music Licensing: Heather Gardner

Song: "Follow You, Follow Me"

Original Artist: Genesis

Writers: Phil Collins, Anthony Banks, Michael Rutherford

Publisher: Imagem Music

By arrangement with Casablanca Media Publishing

Performer (English Version): Adaline

Performer (French Version): Julie Crochetière

Media Agency: PHD Media

Media Agency Planners: John Wearing, Andrew Young, Scott Henderson

Read more at http://adland.tv/commercials/cineplex-lily-snowman-2015-230-usa#O7TmOL6etEdVwYXj.99

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