Gillette Venus and Princess Nokia Talk Proper Self Care With Another Adorable Singing Pube

The brand continues its '#SayPubic' campaign in a collaboration with the rapper

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene.

To further help destigmatize the term, Venus launched a viral animated video dubbed “The Pube Song,” as part of the brand’s 2021 “#SayPubic” campaign, which launched alongside the Venus for Pubic Hair & Skin Collection.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in