Gillette asks ladies how they like ‘it’ shaved

Headshot of Tim Nudd

Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch claims the clip is "similar to the 'Shave Your Balls' campaign that Axe ran a while ago." I think they mean the Axe "Cleans Your Balls" campaign, which by the way was miles better than this (and won a gold Lion at Cannes last month). And let's not confuse either of those with Schick's "Shave your nuts" and "Trim the bush" campaign, which are totally separate. You'd think Gillette would keep this stuff straight, given its prior expertise in the art of genital shaving.

@nudd Tim Nudd is a former creative editor of Adweek.