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The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it.
In five ads produced by McCann London, well-known ad execs—from Amir Kassaei and Cindy Gallop to Benjamin Palmer and Ted Royer—pose for comically clichéd stock photos. "You'll come back as pumped as a stock photo model," says the headline on each execution.
The ads are even styled like stock photos, with faux watermarks and keyword and credit info.
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