Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Advertisers complain about people stealing their ideas. In this case, someone literally stole a pair of giant headphones, worth $12,000 (does that mean they actually work?), that were intended to get people to download free workout music courtesy of the Dairy Farmers of Canada. "Because of the size of the headphones, Halifax Regional Police say they believe two or more people were responsible for the deed," says the local media report. It's apparently the latest execution in a campaign called "Recharge with milk" that's intended to educate athletes about the post-recovery benefits of chocolate milk (somebody wants a piece of Gatorade).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in