Giant Balls Float Down the River Thames in British Lottery Stunt

Pushing their luck

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you thought the giant rubber duck that drifted down the River Thames last year was a ballsy advertising stunt, check out the 26-foot-high, inflatable, lighted Lotto balls the National Lottery floated last week. Those are big balls. Very big balls. Each is the size of a double-decker bus, we're told in a YouTube video immortalizing the event. Each ball used 2,000 watts of light. Those are giant, electrified balls. Project manager David Chambers calls them "the biggest Lotto balls ever made."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in