Getting the home Super Bowl ready

PlasmatvWe think of Super Bowl advertising as a mighty engine of commerce, which no doubt it is. But the big game stimulates plenty of purchases before the broadcast even begins. We’re reminded of this by a BIGresearch study conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation. People aren’t just buying pizzas and six-packs. “According to the survey, consumers will also use the Super Bowl to upgrade their home entertainment systems. Consumers expect to purchase 1.7 million new televisions, compared to 1.4 million in 2005.” And who knew the Super Bowl was a home-decorating occasion? “Comfort and lounging is also becoming more important as consumers expect to buy roughly 800,000 pieces of furniture, compared to 530,000 last year.” We’ll bet it’s really dainty, elegant furniture, too.

—Posted by Mark Dolliver