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We think of Super Bowl advertising as a mighty engine of commerce, which no doubt it is. But the big game stimulates plenty of purchases before the broadcast even begins. We’re reminded of this by a BIGresearch study conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation. People aren’t just buying pizzas and six-packs. “According to the survey, consumers will also use the Super Bowl to upgrade their home entertainment systems.
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