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Hey, marketing communications mogul, it’s time to look back into the possibilities of investing in a celebrity PR outfit, like maybe Leslee Dart’s new firm. We were thinking this just a bit in relation to Tom Cruise’s transformation from Hollywood heartthrob to couch-jumping psychiatry expert, which must be a cautionary tale for any image-conscious celeb. But then we read this week’s New York magazine, which, in its cover story, “Celebrity Psychos: The Summer They All Went Mad,” helpfully aggregated all of the wacky celebrity antics of the last few months into one full-service eight-page feature—and this was before

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