Get Reamed With Real-Life Dunder Mifflin Paper defictionalizes 'Office' product

Just in time for the holidays, here's your latest defictionalized product: Dunder Mifflin paper!, which is itself a paper company, struck a licensing deal with NBC to bring the signature product from The Office into the real world. It's a fun little crossover, although of course the enjoyment of the product will be limited—it is, after all, just paper. execs sure are excited, however. "We are excited to bring genuine Dunder Mifflin paper to the marketplace," says CMO Sergio Pereira. "The new Dunder Mifflin paper connects emotionally with fans of The Office and is priced affordably so that all businesses can use this fun and functional paper." The phrase "fun and functional paper" is itself Office-esque, so they have the tone down pat. The Dunder Mifflin-branded reams of paper bear the company's logo and slogans, "Limitless paper in a paperless world" and "Quabity First." is sending Dunder Mifflin-wrapped food trucks to New York, Chicago and Los Angeles to distribute free paper from Dec. 13-15. Follow the trucks on Twitter at @DMPaperTruck.

@nudd Tim Nudd is a former creative editor of Adweek.