Get a Mac | “Choose a Vista”

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27) ‘CHOOSE A VISTA’

May 2007. The campaign continues to hammer on Windows Vista. Confused about which of the six versions of Vista to get, PC spins a big game wheel. “Come on, big operating system!” he cries. But he lands on Lose a Turn, and Mac questions why that space is even on the wheel.


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@nudd Tim Nudd is a former creative editor of Adweek.
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