Get a Mac | "Boxer"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


30) ‘BOXER’

November 2007. PC is introduced as a boxer, and says he’s not going down without a fight. Mac says it’s not a competition, that people just want a computer that’s simpler and more intuitive. The ring announcer then admits his brother-in-law got a Mac and loves it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in