Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn't the Dancing Chimp

Plus, what's new at Barton F. Graf


Whenever we sit down with top creative directors for a video shoot these days, we ask them—among many other things—to pick their favorite Super Bowl ad.

More often than not, they choose Apple’s “1984.” But when they don’t pick “1984,” they’re often inclined to go with another classic—E*Trade’s “Monkey” ad from the 2000 Super Bowl, created by Gerry Graf and Dave Gray, then at Goodby Silverstein & Partners.

So it was a bit of a surprise when Gerry joined us for our latest “Best

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