Gerry Graf Apologizes to Almost Everyone in Advertising in Barton F. Graf’s Holiday Video

Or at least, everyone his agency made fun of this year

Headshot of Tim Nudd

As Scrooge taught us, Christmas is a time for repenting, for changing one’s ways, for being nicer to the people around us, for not making fun of self-important ad agencies with their superdesks and their fancy staff collaboration tools.

Gerry Graf seems to have taken this to heart—maybe, possibly—as depicted in his agency Barton F. Graf’s first-ever holiday video, which you can see below.

The three-and-a-half-minute clip shows Gerry, identified as “Jerry Graph,” visiting various New York agencies, and agency people, that Barton F. Graf has supposedly made fun of this year.


We’re not told about the specifics of Barton F. Graf’s transgressions, but while the list is clearly exaggerated, the agency certainly does take pleasure in poking fun at the industry and its navel-gazing creations—having taken memorable pot shots at The Barbarian Group as well as Publicis and R/GA.

Gerry brings cakes to those whom he’s offended—a more manageable gift than the goose Scrooge brought to Bob Cratchit, though a goose would have been funny also. Still, most of Gerry’s victims look perfectly delighted—if a bit perpexled—to see him. (Well, except for Rob Reilly.)

It’s a fun, on-brand addition to the genre of agency holiday cards. And the list of names that Gerry rattles off has its own little gems—he expresses his regrets to Publicis and “Pooblicis,” as well as to “Joan Clunie” and “Joan Robinson.”

No matter. He can apologize for that next year.


@nudd Tim Nudd is a former creative editor of Adweek.