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Since skywriting is no longer acceptable in advertising, German agency Jung von Matt has settled for "flyvertising," attaching tiny ad banners to flies and letting them buzz around a convention center during the Frankfurt book fair. Neat idea, but the obvious flaw is that flies are the most annoying things ever, and may not be something you'd want people associating with your product long-term. (The client here, Eichborn, is a publishing company whose logo is a fly.)
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