Retailing German Retailer Kaufland Hypes Bargains With Lavish Rap Video The ad by Heimat Berlin says anyone can feel like a rap superstar when shopping at the discount chain The champagne flows freely and even the shopper's pet dogs feast at a banquet.Heimat Berlin By Brittaney KieferJuly 20, 2021 It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in
