Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign.
The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount store.
When a woman sees her receipt at a cash register, she is transported into a fantasy world where she is the star of her own rap video with backup dancers and lavish sets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in