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It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign.
The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount store.
When a woman sees her receipt at a cash register, she is transported into a fantasy world where she is the star of her own rap video with backup dancers and lavish sets.