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When marketers rush into Second Life, some who are busy in First Life are left to wonder: Who exactly is spending time there? Joe Jaffe, for sure. But as Valleywag has pointed out, SL’s “residents” numbers can be misleading. ComScore did an analysis that suggests Second Life is not as big as it might seem. It found that 1.3 million users logged onto Second Life in March—a healthy number, though well below the 6 million the site claims.
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