Georgia Lawyer Makes the Year’s Most Ridiculously Badass Local Super Bowl Ad

Jamie Casino's masterpiece

Headshot of Tim Nudd

If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had their asses blown out—thanks to this insane ad from Jamie Casino.

The lawyer filled the entire first local ad break with the two-minute heavy-metal masterpiece below, which basically tells his life story. A Saul Goodman-esque figure, Casino was a lawyer to the crooks until something bad happened to him—and he reinvented himself. (No, he's not managing a Cinnabon in Omaha.)

The commercial is completely nuts, and completely entertaining. Grade: A.


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@nudd Tim Nudd is a former creative editor of Adweek.
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