George Lois: How I Tricked Aunt Jemima Into Making Syrup

A legendary adman pulls a fast one

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you missed NPR's interview yesterday with legendary adman George Lois about his new book, Damn Good Advice, it's worth going back and giving it a listen. The highlight for me was hearing the tale of how Lois (in his version of the story, at least) single-handedly invented Aunt Jemima syrup. It's one of those advertising yarns you'd expect to have heard a million times over, and possibly you have, but it was new to me.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in