George Costanza Needs Google Wallet

Old 'Seinfeld' clip pays off


To introduce Google Wallet, the tech giant has rolled out the spot below, from R/GA, which adapts a classic bit from Seinfeld. The app, launched Monday for Sprint's Nexus S 4G smartphone, lets folks tap and pay for goods and services with the phone instead of carrying credit cards that could add unwanted heft to their wallets. Here, George Costanza's attempt to add a slip of paper containing Google Wallet's Web address to his ridiculously bulbous billfold spells disaster.

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