Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a 'Personal Brand'

Humorous spot launches Hyundai line as a standalone brand

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Dogs aren’t always man’s best friend.

In German agency Jung von Matt’s spot announcing the spinoff of Genesis as a standalone luxury brand (rather than just a Hyundai model), a chauffeur quickly develops an adversarial relationship with the small dog in the back seat.

When he picks up a Hollywood client—played by actress and model Elle Evans, most famous for her appearance in Robin Thicke’s “Blurred Lines” music video—the pint-sized Kevin comes along for the ride.

As the driver suffers through his obnoxious passenger’s neverending phone conversation (“This is my personal brand we’re talking about!”), his concern turns to the canine.



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