Sustainability

Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

Australia's Victoria Bitter and Clemenger BBDO Melbourne suggest a refreshing incentive

illustration of a house next to a building where a car is driving between the two — Every $30 worth of credit equates to a free carton of Victoria Bitter delivered straight to a participant's front door.Victoria Bitter/Clemenger BBDO Melbourne

By Shannon Miller

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There’s no shortage of ways to help our environment, from volunteering for community cleanups to reducing our dependence on plastics. While we should adopt sustainable practices out of a desire to help our vulnerable planet, a little incentive rarely hurts matters.

Beer brand Victoria Bitter has a cold, refreshing offer for fellow Aussies looking to offload their excess solar energy: free beer.

“Last year we put the Australian sun to work and started brewing VB with 100% offset solar energy,” said Brian Phan, general manager of marketing at Victoria Bitter, in a statement.

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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