Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

Australia's Victoria Bitter and Clemenger BBDO Melbourne suggest a refreshing incentive

illustration of a house next to a building where a car is driving between the two
Every $30 worth of credit equates to a free carton of Victoria Bitter delivered straight to a participant's front door. Victoria Bitter/Clemenger BBDO Melbourne

There’s no shortage of ways to help our environment, from volunteering for community cleanups to reducing our dependence on plastics. While we should adopt sustainable practices out of a desire to help our vulnerable planet, a little incentive rarely hurts matters.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.