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As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs.
For its centenary year, Betty Crocker, the General Mills-owned baking brand, has reimagined the process with the design of a sound-activated LED candle that gamifies clapping to get brighter. The candle, currently in prototype, would contain both an LED light and a microphone, and would produce a soft pulsing glow for singing and a brighter light in response to claps.
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